Scaling an Australian Running Accessories Store
We helped an Australian ecommerce brand unlock its full organic potential by fixing critical SEO issues , resulting in a 167% increase in traffic and a 157% boost in revenue within just 30 days.
Introduction
An Australian ecommerce store selling running accessories approached TheSEOPros to improve its organic traffic and sales. Although the website had solid domain authority and steady activity, it wasn’t properly optimised to capture high-intent search traffic. As a result, growth had plateaued and valuable revenue opportunities were being missed.
Starting Position
The website had a solid base but was held back by key SEO issues. These included technical problems affecting visibility, missing or poorly optimised meta tags, weak content structure, and limited internal linking. Despite its authority, the site wasn’t ranking as well as it should , leading to lost traffic and revenue.
How TheSEOPros Helped an Australian Running Accessories Store Increase Traffic by 167% and Revenue by 157%
Client Overview
An Australian ecommerce store selling running accessories approached TheSEOPros three months ago to improve its organic search performance and ecommerce sales.
During the initial audit, we discovered that the website already had good domain authority, but its SEO foundation was not properly optimized.
Several critical issues were identified:
- Multiple technical SEO problems affecting crawlability and indexing
- Missing or poorly optimized on page SEO tags, including title tags and meta descriptions
- Improper heading structure and content optimization
- Weak internal linking between product and category pages
Although the website had authority, these issues were preventing it from fully benefiting from search engine visibility.
TheSEOPros first focused on fixing the technical SEO issues and implementing proper on page SEO optimization, which unlocked the site's potential and allowed it to capture significantly more organic traffic.
Google Analytics Results (Last 30 Days)
Feb 24 – Mar 25, 2026 vs Jan 25 – Feb 23, 2026
Traffic Growth
The website experienced a 167% increase in traffic, growing from approximately 6,300 users to more than 17,000 users within a 30 day period.
This growth was primarily driven by organic search improvements after resolving technical and on page SEO issues.
Google Search Console Performance (Last 3 Months)
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The Google Search Console data further validates the success of the SEO improvements implemented by TheSEOPros.
Key Metrics (Last 3 Months)
6.36K
188K
3.4%
11.9
Visibility Growth
- Over the three month period, the website experienced a steady increase in both impressions and clicks, indicating improved keyword rankings and greater search visibility.
- The upward trend in impressions shows that the website began appearing for significantly more search queries related to running accessories.
- At the same time, the increase in clicks confirms that users were actively engaging with these search results, bringing highly relevant traffic to the website.
- The average position of 11.9 indicates that many keywords are now ranking close to the first page of Google, creating strong opportunities for further traffic growth.
Revenue Impact
One of the most important outcomes of the SEO campaign was the increase in ecommerce sales.
Revenue increased from approximately:
$31,900
$82,000
Key Results Achieved
Within just three months, TheSEOPros delivered measurable SEO growth.
increase in website traffic
increase in new visitors
increase in ecommerce revenue
organic search impressions in 3 months
organic clicks from Google Search
average ranking position improved to
Conclusion
This case study demonstrates how fixing technical SEO issues and implementing proper on page optimization can unlock the full potential of an existing ecommerce website.
By leveraging the website’s authority and improving its SEO foundation, TheSEOPros successfully transformed the client’s organic search performance and revenue growth within just three months.
